Privacy policy

Last updated: October 2026

Thrive ("we", "us") runs the Thrive fitness app (Thrive: Fitness & Nutrition), the Thrive web app and thrivefitness.co.za. This policy explains what personal information we collect and how we use it. We comply with the Protection of Personal Information Act (POPIA).

Information we collect

Account details

Name, email address, password (encrypted), and profile details such as age, weight, height and fitness goals.

Health and fitness data

Workouts you log, exercise history, food and nutrition entries, water, body weight and measurements, streaks and progress.

Photos and audio

If you use the AI food scanner or voice logging features, images or voice clips are processed to identify food items or log entries. Images and voice clips are sent to Google Gemini for processing and are not stored by us after the result is returned.

Payments

Subscriptions are processed by Paystack. We keep a record of your purchases and subscription status. We never see or store your full card details.

Usage and diagnostic data

Device type, device identifiers, app version, app interactions, crash logs and diagnostics, used to keep the app working and improve it.

How we use your information

To provide your account and tracking, power AI features (coaching, food recognition, voice logging), process payments, fix crashes and errors, and send service emails such as password resets and billing notices. We do not sell your personal information.

Third-party processors we rely on

Google (sign-in and Gemini AI for coaching, food photo recognition and voice logging), Supabase (database, authentication and file storage), Paystack (payment processing), Sentry (crash and error reporting), Resend (transactional email), and USDA FoodData Central and Open Food Facts (nutrition data lookup). Each processes data only to deliver their service.

AI features

The AI coach gives general fitness and nutrition information only. It is not a substitute for professional medical advice. Please do not submit sensitive personal information you do not want processed by these features.

Your rights

You can request access to, correction of, or deletion of your personal information at any time by emailing support@thrivefitness.co.za. You can also delete your account yourself in the app under Settings. Deleting your account removes your personal data. See our Account and data deletion page for full details.

Security

Data is encrypted in transit and at rest. Passwords are hashed and never visible to us. No method of storage or transmission is completely secure, but we take reasonable technical and organisational measures to protect your information.

Data retention

We keep your personal information for as long as your account is active. When you delete your account, your personal data is removed immediately and backup copies are purged within 30 days. A limited record of transactions is retained where legally required for tax and accounting purposes. See our Account and data deletion page for full details.

International processing

Our service providers may process and store your information in countries other than your own, including the European Union and the United States.

Children

Thrive is for people aged 16 and older and is not intended for children. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. We will change the "Last updated" date above and, where appropriate, notify you in the app.

Contact

Questions? Email support@thrivefitness.co.za.